We specialize in

Consumer Goods & Retail

Macrotrends like generation change and technological disruption along with new competitors keep decision makers of the industry awake at night. Companies have to adapt to a newly created and structured marketplace.

Peak & Peak is specialised in the Consumer Goods / Retail industry and offers support in several stages and aspects of the necessary adoption process.

Strategy

New Sales Channels

New Business Models

Enhanced Customer Experience

Direct to Consumer

Architecture / Customer 360

Enterprise Architecture

Application / Integration Architecture

Technology Architecture / Cloud & Legacy Migration

Change Management

Introducing a new strategy enforces a change throughout the whole company. We support in preparing, managing and reinforcing change.

Customer 360

Create the right system landscape and a unified profile to understand the needs of your customer and respond to him throughout the entire customer journey.

Either way a company is already a product leader or excels in operational excellence, customer intimacy becomes crucial. For both, FMCG and SMCG, challenges around the sales channels wholesale, retail, and e-commerce are considered with the aim to make it an end-to-end omni-channel with a 1-to-1 customer journey.

Action areas for B2B2C

Key Account Management
Trade Promotion Management
Retail Execution & Retail Analytics
Service
B2B Commerce & Portals
B2B Marketing

Action areas for B2C

B2CCommerce
POS
B2C Marketing & Customer Data
Service
Customer Apps & Portals

Our references

We are proud of the clients we had pleasure working with. Here are some of the recent jobs we did.

Innocent Drinks

innocent Drinks is a company that produces smoothies and chilled juices. The brand, which stands for sustainable and tasty juices, is widely known and bought by all kind of people. innocent approached us in order to reorganize their retail execution processes and enhance them beginning at the POS over the route planning to the intelligent analysis of market data. All this with the one big goal: To be better available for the consumer.

CURA Cosmetics

Cura Cosmetics Group is a service company in the field of cosmetics and is engaged in the development of brands, marketing concepts and marketing strategies for cosmetics. As part of a sophisticated end-to-end project, Peak &Peak established a D2C Strategy for their biggest brand "Judith Williams" by introducing an online shop as a new sales channel. In order to deliver an outstanding experience for the customers, we implemented a a Marketing Cloud alongside a XRM for Service Management.