Consumer goods growth is undergoing a structural reset. The era of price-led growth has reached its ceiling, leaving brands in a cycle of declining volumes and inefficient promotions. To break through, leaders must move beyond spreadsheets toward a new architecture of Revenue Growth Management (RGM) and Trade Promotion Optimization (TPO).
This year, Peak & Peak is joining the global dialogue at four key summits to discuss how to turn these challenges into a competitive advantage. Please reach out if you'd like to be invited to one of these events.
1. EPP FMCG Summit | London, May 2026Focus: Strategic RGM & Value Architecture
We are addressing the structural breakdown of pricing. As volatility becomes permanent, we’ll discuss how to move from blunt price increases to a sophisticated Revenue Growth Management framework that aligns portfolio choices with actual economic value.
Focus: TPM Discipline & Promotion Optimization (TPO)
Trade spend is your largest controllable investment, but is it working? In Amsterdam, we focus on building a stable foundation for Trade Promotion Management (TPM). And what should be kept in mind before transitioning from "assumed incrementality" to data-driven TPO, using AI to amplify governance and measurement.
Focus: TPM & Retail Execution (RetX) Synergy
In Dallas, we dive into the "Intelligence Revolution" at the shelf. Success depends on closing the gap between headquarters strategy and store-level reality. We’ll discuss how a unified Trade Promotion Management and Retail Execution strategy ensures that high-level RGM plans actually translate into physical availability and algorithmic selection.
Focus: The Opportunity Cost of TPM & Launch Strategies
We wrap up the year by addressing the "Cost of Inaction", the structural risks and lost revenue associated with delayed Trade Promotion Management transformations. We will provide a strategic roadmap for initiating these projects, from building the business case and securing stakeholder buy-in to establishing the governance needed for measurable ROI.
If your brand is ready to redefine its commercial architecture, we want to meet you. Whether you are focused on optimizing trade spend or scaling your RGM capabilities, let’s exchange ideas.
Are you planning to attend? Please reach out to get invited or to schedule a meeting in London, Amsterdam, or Dallas.
